Chapter III
Chairman
A global adventurer and alpine enthusiast who deeply respects our environment. A true pioneer, Umberto has redefined industries — shaping landmark partnerships for Ferrari’s F1 team, then, as CMO of Campari, spearheading Aperol’s rise through bold, innovative campaigns.
Chief Executive Officer
Kevin brings heart and a purpose-driven approach to leading our mission. He was a founding team member of GogoX, Hong Kong’s first technology unicorn, before returning to Canada to ski. He also championed Egret Therapeutics from an idea, and previously served with UNICEF and Feeding Hong Kong.
Digital Strategy
Ben brings 10+ years scaling digital businesses at Nike, Meta, Apple and AppLovin. As SNKRS GM & Product Launch Platform Lead at Nike, he owned a $1B+ annual digital launch business and led the company’s biggest product drops. He brings deep growth and partnership expertise to our mission.
Legal & Strategy
A veteran international lawyer, Gio advises us on legal and strategic direction. A lifelong cocktail connoisseur, he travels in search of unforgettable drinks and immerses himself in the craft of mixology. His understanding of global luxury and retail markets helps guide our product thinking.
Design
MYKAL’s imagination inspires our vision. Growing up near the mountains, he was captivated by their natural, majestic beauty. His passion for architecture and industrial design — shown in AE.R Skinlab and TROVE — lets him create enduring work. He supports charities and causes both big and small.
Taste Master
Pierre leads our product development with more than 20 years in food and beverage across Europe and Asia. He was a sommelier at Alain Ducasse in Monaco and Pierre Gagnaire in London, and held a leadership role at the Mandarin Oriental Hotel before moving into alcohol distribution.
Beverage Development & Operations
Aaron plays a pivotal role in crafting our organic products. Combining a passion for smooth spirits with a background in manufacturing and logistics, he oversees beverage development and operations. Aaron loves Whistler — snowboarding in winter, mountain trails the rest of the year.
Ambassador · Canadian Olympian
Reece embodies our relentless pursuit of excellence. A Canadian Olympian who started skiing at two, he has won the Crystal Globe four times as the World Cup’s top-ranked men’s ski cross racer, and holds the all-time record for men’s ski cross World Cup victories. He celebrates the Whistler way: at après, with friends.
Brand & Experience
Sophia’s energy helps bring our mission to life. With over a decade in the beverage industry, she combines a zest for exceptional drinks with unforgettable experiences, and her commitment to quality keeps Audécious™ delivering innovative, sustainable, world-class products.
Sales & Distribution
A former developer and restaurateur, Lewy has a passion for bringing communities together — especially over cocktails. He channels a talent for building connections into making Audécious™ available worldwide. Deeply committed to giving back, he supports initiatives across Vancouver and serves the SUCCESS Foundation.
Co-founder & Medical Advisor
Widely known as “Jung Money,” a board-certified plastic surgeon and pioneer in body contouring. That same spirit of precision, artistry and forward-thinking is what he brings to Audécious™. As one of our earliest founders and advisors, Dr. Jung applies his relentless drive for excellence to our mission: creating the world’s smoothest organic spirits while eliminating pesticides from alcohol production.
Sage
Dr. P.J. brings wisdom and soul to our mission. He believes in the next generation, and teaches at the University of British Columbia. When he isn’t teaching, skiing or swimming he leads Forge Resources as Chairman and CEO. A lifelong spirits enthusiast who dares to be different.
Investor & Advisor
A respected commercial real estate leader with over 20 years’ experience, whose investment philosophy centres on purpose-driven ventures — most notably as an early backer of Grab. One of the first supporters of Audécious™, he serves with the Heart and Stroke Foundation and The Salvation Army.
The list
New markets, new serves, and the occasional bottle before anyone else. Nothing weekly, nothing automated.
Audécious™ is made for those of legal drinking age. Tell us where you’re joining us from.
Please enjoy Audécious™ responsibly.
Never share with anyone under the legal drinking age.